Policies
Privacy Policy
Last updated: March 19, 2026
1. Who We Are
HUCONN Co., Ltd. ("HUCONN," "we," "us") is an industrial hardware company based in Daegu, South Korea. We operate the online store at shop.huconn.com (the "Site") to sell TOPST development boards, BMS systems, education kits, and related products globally.
For data protection inquiries, contact us at privacy@huconn.com.
2. Information We Collect
Information you provide
- Account and order information: name, email address, shipping address, phone number, payment details
- Inquiry and support requests: message content, company name, technical requirements
- Newsletter subscription: email address
Information collected automatically
- Device and browser information: IP address, browser type, operating system, screen resolution
- Usage data: pages visited, time on page, referral source, click patterns
- Cookies and similar technologies (see Section 6)
3. How We Use Your Information
- Order fulfillment: Processing orders, shipping, payment, and customer support
- Communication: Order confirmations, shipping updates, and responses to inquiries
- Marketing: Product announcements and newsletters (only with your consent; you can unsubscribe at any time)
- Site improvement: Analyzing usage patterns to improve our products and website experience
- Legal compliance: Meeting tax, customs, and regulatory obligations
4. Legal Basis for Processing (GDPR)
For users in the European Economic Area (EEA) and United Kingdom, we process personal data under the following legal bases:
| Purpose | Legal Basis |
|---|---|
| Order processing & fulfillment | Performance of a contract |
| Customer support | Performance of a contract |
| Marketing emails | Consent (opt-in) |
| Analytics & site improvement | Legitimate interest |
| Tax & legal compliance | Legal obligation |
5. Data Sharing
We do not sell your personal information. We share data only with:
- Shopify: Our e-commerce platform provider (payment processing, order management)
- Shipping carriers: DHL, FedEx (name, address, phone for delivery)
- Analytics providers: Aggregated, anonymized usage data
- Legal authorities: When required by law or to protect our rights
6. Cookies
We use cookies and similar technologies for essential site functionality and analytics. You can manage your cookie preferences through the cookie consent banner displayed on your first visit.
| Type | Purpose | Duration |
|---|---|---|
| Essential | Cart, checkout, session management | Session |
| Analytics | Page views, traffic sources | 1 year |
| Preferences | Language, currency selection | 1 year |
7. Your Rights
Under the GDPR and similar regulations, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Restrict or object to processing
- Data portability (receive your data in a machine-readable format)
- Withdraw consent for marketing communications at any time
To exercise these rights, email privacy@huconn.com. We will respond within 30 days.
8. Data Retention
We retain personal data for as long as necessary to fulfill the purposes outlined in this policy. Order data is retained for 5 years for tax and legal compliance. You can request earlier deletion of non-essential data at any time.
9. International Data Transfers
Your data may be processed in South Korea, the United States (via Shopify), and other countries where our service providers operate. We ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) for transfers outside the EEA.
10. Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be communicated via email or a prominent notice on the Site. The "Last updated" date above reflects the most recent revision.